MICA (Mudra Institute of Communication, Ahmadabad) conducts its own admission test MICAT for the candidates who want to apply to MICA for admission to PGDM-C (Post Graduate Diploma in Management – Communications) & PGDM (Post Graduate Diploma in Management) programme.
MICA is NBA – AICTE accredited business school. The PGDM-C/PGDM programmes at MICA are uniquely positioned to leverage MICA’s core competence in Strategic Marketing & Communication, while also delving deeper into the fields of Digital Marketing, Design, Data, Creativity and Innovation.
MICAT is a CBT (Computer Based Test), of 2 hours 45 mins duration, conducted twice a year. For 2020 -2022 batch, this year MICAT will be conducted as MICAT – I (already done on 07 Dec 2019) and MICAT – II which will be conducted on 25 Jan, 2020. Candidates can choose either or both the test dates as per their choice. The best of the two scores will be considered in case if someone appears for both the test.
Selection Process for MICAT
Step 1 – CAT / XAT / GMAT Score.
All the candidates need to appear for at least one (or more) of the CAT(2019) or XAT(2020) or GMAT(2018 onwards) exams to be qualified for appearing for MICAT-2020. During enrollment, the applicant must have chosen the score option.
Step 2 – MICA Admission Test (MICAT)
The MICAT consists of three sections –
- Section A – Psychometric Test
- Section B – Descriptive Test
- Section C – It has four sub-sections –
- Quantitative Ability and Data Interpretation
- Verbal Ability
- General Awareness
- Convergent and Divergent Thinking
- Sections need not appear in the same order
- No negative marks for psychometric and descriptive tests.
- Navigation between section is not allowed.
- A sectional break of 1 min is given after each section.
|Section||Section Name||No of questions||Marking System||Time Allotted|
|A||Psychometric test||150||30 min|
|B||Descriptive Test||4||30 min|
|C||Quantitative Ability and Data Interpretation||25||+1 / -0.25||105 mins (subdivided in 4 sections)|
|Verbal Ability||25||+1 / -0.25|
|General Awareness||25||+1 / -0.25|
|Divergent and Convergent Thinking||30||+1 / -0.25|
Step 3 – Final GE/ PI
Shortlisted candidates based on their performance in both CAT / XAT / GMAT and MICAT will be called for Group Exercise(GE) and Personal Interview(PI).
Selection is based on the following criteria –
- Psychometric test (Section A) is the qualifier round.
- Candidates who qualify the psychometric test will be assessed based on their performance in CAT / XAT / GMAT. Candidates clearing minimum CAT percentile / XAT percentile / GMAT score shall be processed further in evaluation.
- Candidates who qualify based on CAT / XAT / GMAT score will then be assessed based on their performance in the Descriptive test (Section B).
- Candidates who qualify in Descriptive test (Section B) based on relative performances subject to a minimum score will be assessed based on their performance in Section C. Each subsection in Section C will have its own minimum cutoff marks.
- Final candidates who qualify in all steps (A, B, C, and D) will then be called for final assessment – GE and PI at Ahmedabad, Mumbai, Bangalore, Delhi and Kolkata. The shortlisting (GE & PI candidate list) will be prepared on the Composite Score formula of 50% CAT/XAT/GMAT and 50% MICAT scores
Approximately 1/10th of the total number of candidates who appear in the two MICATs will be shortlisted for GE & PI based on CAT/XAT/ GMAT and the total MICAT Score
The final merit list and admission for the PGDM-C/ PGDM Programme shall have their composite marks based on the following criteria:
- CAT / XAT / GMAT – 20%
- MICAT – 30 %
- GE – 20%
- PI – 30%
Sectional Analysis for MICAT (based on MICAT 1 conducted on 07 Dec, 2019)
Section A – Psychometric Test
In this section, there are no correct/incorrect answers. However, since it is a qualifying round for final assessment, given that 150 questions are to be attempted in 30 mins, it was necessary to act fast in order to attempt as many questions as possible.
|Question Type||No of Question||Answer Choices|
|1||Solution / Course of action||30||True / False|
|2||Personality Traits / Course of action||120||Totally Disagree|
Section B – Descriptive Test
This section tests the analytical, descriptive and creative writing skills of the test takers. There will be 4 questions in this section. 3 questions will be based on one topic and will be related to each other. In fourth question, a descriptive writing material needs to prepare a pictorial description write-up in the form of a story based on the given 4 pictures in the question.
The total time of 30 mins will be given to complete these 4 tasks. Each question may contain equal or different marks.
Section C – Analytical Test
This section has 4 subsections.
Subsection 1 – Verbal Ability
This section consisted of 25 questions based on jumbled paragraphs, synonyms, double blanks, sentence errors, paragraph completion, idiom-based questions and a Reading Comprehension passage. The difficulty level was easy to moderate.
|Topic||Number of Questions||Level of difficulty|
|1||Grammatically correct sentence||1||1|
|2||Jumbled Paragraph – 4/5 sentences||5||3||2|
|3||Synonyms of the highlighted word||3||1||2|
|4||Reading Comprehension – 1 Passage||5||3||2|
|6||Error in underlined part||2||1||1|
|7||Preposition-based FIB (3/4 blanks)||1||1|
|9||FIB with Four blanks||1||1|
|10||Meaning of underlined Idioms||4||3|
Subsection 2 – Divergent and Convergent Thinking
This section consists of 2 parts – verbal and non-verbal reasoning and has 30 questions.based on word-association, statement-assumption, data sufficiency and visual reasoning questions.
Verbal reasoning Questions –
|Topic||No. of question||Level of Difficulty|
Non-Verbal Reasoning –
|S No.||Topic Name||No. of Question||Level of difficulty|
|4||Complete the series||4||2||2|
|6||Odd one out||4||2||2|
Subsection 3 – Quantitative Ability and Data Interpretation
This subsection has 25 questions out of which 20 questions were on quantitative ability and 5 questions were on Data Interpretation. The overall difficulty level was easy to moderate.
|Topic||No. of Question||Level of difficulty|
|Series and Sequence||1||1|
|Permutation and Combination||3||1||2|
|Profit and Loss||2||1||1|
|Time, speed, distance||3||2||1|
Following was the break-up of the questions in the Data interpretation:
Subsection 4 – General Awareness
General Awareness section consisted of 25 questions. Out of the 25 questions, 7 were on National issues while 13 were on international topics. 5 questions were of miscellaneous types (logos, taglines etc.) Also, 18 questions were of static type while 7 were on current affairs. Overall, the section was more difficult than last year’s MICAT. The questions were about business, government, politics, ad agencies, laws and acts, and logos. 5 questions could be classified as easy; 12 as medium and 8 as difficult.
As per standard practice, MICA releases an online sample demo test, to provide a general view of the exam to the test taker. You can visit the MICA official website or visit the following link to take the demo test (mock test).
or you can download the same sample paper in PDF format using the following links